Young WA jobseekers have been encouraged to head to regional WA in what the McGowan Government calls a “once-in-a-lifetime” working holiday.
The government has promoted jobs in WA’s south west, encouraging the state’s unemployed to travel and take up jobs in agriculture, tourism and hospitality.
As part of its “Work and Wander out Yonder” campaign, the government’s campaign has called for 18 to 30 year olds to earn money, gain experience while having “an unforgettable backpacking adventure” in their home state.
The campaign begins on Sunday across digital, radio, television, print, out-of-home and social media advertising across WA.
The McGowan Government has joined with online recruitment provider Seek and Studium to match employers and job seekers through the campaign.
Employers are encouraged to advertise on the platforms while job seekers are urged to register their interest.
It came as the state’s booming intrastate tourism sector is placing further pressure on the jobs market.
Regional WA has been experiencing labour shortages usually filled by international backpackers but lost because of COVID-19.
Farmers, hospitality venues, tourism operators and other small businesses have been calling out for workers.
The campaign follows the government’s Wander out Yonder intrastate tourism campaign.
Premier Mark McGowan said it was a unique opportunity.
“There are literally thousands of different jobs available right now in the regions, and this campaign will help those positions be filled with local workers or anyone currently in WA,” Mr McGowan said.
“Whether it is school leavers, people finishing university or TAFE, or those just looking for work – embrace this opportunity to explore WA while having a remarkable experience.”
“This builds on our work to further support the industry through our $57 million training package, which includes subsidised or free TAFE courses to upskill Western Australians as part of the WA Recovery Plan.”
Tourism Minister Paul Papalia said it was the chance to have an incredible adventure away from home while earning a living.
“Tourism and hospitality businesses all over the State are calling out for young people to work and enjoy the benefits of the backpacking lifestyle in country WA,” Mr Papalia said.
“International backpackers have been having the time of their lives working and enjoying themselves in regional WA over the years – now’s the time for young West Aussies to see what they have been missing.”
Regional Development Minister Allanah MacTiernan said regional businesses needed help and it is an opportunity to boost local businesses.
“Our farmers and growers need our help to fill these seasonal roles and continue to feed the State – and young Western Australians can be part of that critically important work,” Ms MacTiernan said.
“Details will be released soon on a regional worker incentive scheme to help give our primary industries the best possible chance to attract and retain workers for this season.”