Western Australians have been encouraged to have a staycation to rediscover Perth, in a new campaign inspiring them to Wander Out Yonder.
A mini-campaign to promote Perth’s world-class hospitality, entertainment and accommodation will encourage people to extend a visit to the city to a stay in Perth hotel.
The $500,000 campaign will encourage Western Australians to take advantage of the value hotel deals available, restaurants and bars while also going to a performance, gig or cultural experience.
The Government has partnered with booking platform Wotif to offer 15 per cent off Perth hotels.
It came as the WA leads into the festival season with the state reopening its hospitality sector, small business and entertainment options.
Perth Cultural Centre will open its family friendly Awesome Arts Festival between September and October, while also welcoming the beginning of the wildflower season with the Kings Park Festival currently on until the end of the month.
His Majesty’s Theatre will also welcome the West Australian Ballet’s performances of Dracula, WA Youth Jazz Orchestra’s Jazz at the Maj, while the West Australian Opera’s The Nightingale and Cosi fan Tutte will open during September and October.
Visitors to the Perth Cultural Centre will also be able to visit the Perth Institute of Contemporary Arts or the Art Gallery of Western Australia to see works for the State Art Collection and the annual Pulse Perspectives exhibition.
The new WA Museum Boola Bardip will also open on November 21.
The campaign is hoped to boost jobs and support the economy as part of WA’ recovery plan
Premier Mark McGowan said it was an opportunity to support local businesses.
“Nowhere else in the country, let alone most parts of the world, is there the freedom to go out and safely enjoy world-class hospitality, accommodation and entertainment like we can here in Perth,” Mr McGowan said.
“With the weather warming up and a host of arts, cultural and entertainment offerings available for all ages and tastes, there’s never been a better time to be a tourist in your own backyard. We know our regions are buzzing with business from Western Australians who have heard our calls to Wander out Yonder and support local businesses.”
“Tis is an opportunity to have a look at the great deals available and book a staycation in one of our wonderful metropolitan destinations, and support local jobs and local businesses.”
Tourism Minister Paul Papalia said now was the time to take advantage of WA’s local tourism and hospitality options while it was not affected by COVID-19.
“Perth’s hospitality sector is the most vibrant and active in the country. Our venues are able to trade at a decent capacity, we don’t have the prohibitive four-square-metre rule, and our restaurants, bars and cafés are enjoying the benefits,” Mr Papalia said.
“The suite of entertainment options ramping up around Perth in the coming months make this the perfect time to holiday in your home town with a staycation and an affordable city hotel room.
“Anyone who hasn’t booked should look at the incredible options around Perth and rediscover our wonderful city.”
Arts Minister David Templeman said it was fortunate that Western Australians were free to enjoy events the state had to offer.
“It’s important Western Australians get behind these events and festivals. It will provide valuable support to our local artists, arts organisations and venues as we continue to pave our way to recovery,” Mr Templeman said.
“Book your stay, and head along to the Awesome Arts Festival or another culture and the arts event this month.”